January 18, 2016


Green Gold Label (GGL) is owned by the Green Gold Label Foundation (“Stichting Green Gold Label” registered under the Dutch Chamber of Commerce with number 17158362).

The Foundation is led and governed by the GGL Board, chaired by its Chairman and two members. The Board receives advice from an independent Advisory Council which currently includes 5 members. The Advisory Council members are independent professionals, representing industry, academia and society at large.
GGL Strategic Advisors facilitate the introduction and use of GGL in specific markets.

The Board has delegated the day-to-day management of the GGL interests to a Programme Manager/secretariat. The Programme Manager has currently been seconded on part-time basis to GGL by the (currently) only Certification Body of GGL (CUC).

For the avoidance of doubt, the GGL Foundation safeguards its independence and neutrality by having the Programme Manager complete his tasks under the full responsibility and accountability of the GGL Board.

No Green Gold Label Foundation staff is involved with, or responsible for, any part of the tasks and responsibilities that Control Union Certifications has as a GGL accredited Certification Body. This includes Green Gold Label Foundation staff not being involved or responsible for the following Certification Body activities:

  • Carrying out GGL audits as a Lead Auditor or as part of an audit team
  • Technical review of GGL audits and reports
  • Taking certification decisions relevant to the issuance, re-issuance, suspension or termination of any GGL certificate
  • Management of the GGL audit scheme

This ensures that there is a clear separation between the role of scheme owner (Green Gold Label Foundation) and Certification Body conducting audits for the scheme and avoids any potential conflict of interests.

Green Gold Label Board

Kees Boon

Kees Boon (67) received his forestry training in Arnhem on the HBCS in 1970-1974. In his working life he served in Surinam, Indonesia and Netherlands and travelled in several countries. In Surinam he started his career with the National Forest Service on a reforestation project in the interior tropical rainforest.

In the Netherlands he was involved in the design, planting and management of the forests in the newly developed polders in the Lake Ijsselmeer. On the Indonesian island Java he acted as forest specialist in a combined Indonesian-Dutch team for a rural development project aiming a reducing impact of the local population on the remaining mountainous forest to prevent further erosion.

After having served the marketing and round wood sales dept. of the Dutch national Forest Service he stepped over to the private sector in 1992 in the capacity of chairman of 2 branch organizations. One representing entrepreneurs in round wood trade and the other representing entrepreneurs in the wood preservation industry.

In 2008 he established the sustainable forest management certification scheme PEFC in the Netherlands. Kees has a good understanding of the policy making on national and EU level and has a good understanding of forestry practices in various countries.

Paul Jacob Bins

Paul Jacob Bins (1971) has been serving as Chairman of the Green Gold Label Foundation since 2016 until 2021.
Mr. Bins is a seasoned leader of business in the fields of maritime and offshore services, logistics and supply chains. His 20+ year track record includes delivering performance turnarounds, innovating service offerings and launching new solutions. He has done so in different geographies in North-Africa and Western Europe, leading teams across different cultures and in different languages. He is a Dutch national, married with 2 daughters.

Over the last years and as an entrepreneur, Mr. Bins has successfully founded multiple businesses contributing to the transition from old hydrocarbon-based to renewable energy sources and lower, less-carbon consumption. Amongst others he has thus founded:

Peterson Vessel Performance Centre B.V., helping vessels to preserve marine biodiversity, better report and monitor GHG-emissions and reduce fuel consumption;

Decom Partners B.V., assisting with the safe and environmentally friendly dismantling of their offshore production facilities.

Prior, he has worked as a management-consultant for McKinsey & Company for 9 years, and as a leader of various ports-related and logistics business units of the AP Møller-Mærsk Group and Euroports for 10 years.

Rob de Kruijff

Rob de Kruijff (NL, 1969) is an experienced business, financial and project controller whose qualities are: strong conceptual thinking (no sub-optimization), proactive, analytical, hands-on, people-minded, process-oriented, out-of-the-box and coaching.

He is used to work in complex organizations and has learned to be a linking pin between the various disciplines where effectiveness and efficiency are key.

Communicating clearly and reliable together with a curious mind has made him a professional.

At this moment he is active as the sustainability controller at RWE Generations NL BV where he is responsible, among other things for proving the sustainability of the consumed biomass at the energy plants of RWE in NL.

Rob started his career as an auditor at Deloitte and then became a finance consultant (PWC among others). He also worked for maintenance companies (ABB among others), in this period he worked for 4 years mostly abroad (worldwide) implemented 2 ERP systems. Recently he was involved in the renewing of the standards of SBP and he is also active as a member of the technical workgroup of SBP.

Program Manager

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Amin Rasouli

Amin Rasouli* (1991) is the Green Gold Label Foundation Program Manager and Secretary since September 2020.
Amin has a background in engineering, sustainability and energy area and is currently active in the field of quality assurance in certifications.

Previously he has also been active in consultancy projects in relation with biomass markets and regulatory schemes, GHG assessments and further several ICT projects related to certifications and traceability of sustainable textiles, agri-products, biomass and biofuels.

He has gained extensive knowledge regarding sustainable biomass sourcing according to various regulatory schemes in Europe and Asia. With his knowledge and previous experience he is able to translate his knowledge into concrete actions for the improvement of the GGL standard to positively influence the renewable energy market.
Amin has a master degree in Environmental & Energy Management from the University of Twente in the Netherlands.

* Currently on part-time secondment to the GGL Foundation from one of the Certification Bodies, namely Control Unions Certifications B.V.

Advisory Council

André Faaij

André Faaij is appointed as Director of Science of ECN part of TNO, the largest energy research organisation of the Netherlands (Energy Research Centre of the Netherlands and the energy division of TNO the Netherlands Organisation for applied scientific research). He focuses on strategy, large research initiatives and collaboration with academia. He combines this position with a part time chair as Distinguished Professor Energy System Analysis at the University of Groningen (RUG).

Prior to this position he was Chief Scientist of the New Energy Coalition (including the Energy Academy Europe), Distinguished Professor at RUG and until 2014, he was appointed as Professor and scientific director of the Copernicus Institute for Sustainable Development of Utrecht University. He worked and works as an advisor for governments, the EC, IEA, the UN system, GEF, OECD, WEF, WEC, the energy sector & industry and NGO’s.

He contributed to various IPCC reports, the World and Global Energy Assessment and IEA’s World Energy Outlook. Furthermore, he was appointed Young Global Leader by the World Economic Forum, awarded the Linneborn Prize for outstanding contributions to the development of energy from biomass and as one of many scientists of the IPCC; he was jointly awarded the Nobel Peace Prize.

He published over 600 titles in scientific journals, reports, books and proceedings, qualifies as ‘highly cited researcher’ (top 1% of research field) by criteria of Thomson Reuters ISI Web of Science and is frequently lecturing across the globe.

Eric van den Heuvel

Eric van den Heuvel, partner at ‘studio Gear Up’,  is a senior expert in the field of sustainable energy, with a focus on business strategy and innovation on biomass and waste/residues for energy and alternative transport fuels (for road, shipping and aviation). He has nearly thirty years of strategic consultancy and management experience. Trained to be evidence based he likes to analyse and tackle complex issues – as a ‘fact-ivist’ – in the broader context of social, environmental, technologica and economic perspectives.

In 2015 he founded studio Gear Up, an independent firm supporting national and international companies, institutions and government organisations in the transition to a low carbon economy, by providing strategic advice, process and project management services and guiding and facilitating stakeholder involvement processes. Furthermore, the studio develops own concepts in the field of biomass resources, biofuels, alternative fuels and the circular economy.

He graduated at Eindhoven University of Technology on Technology & Innovation Management and further holds a University of Oxford, Saïd Business School Post-Graduate Diploma on Strategy and Innovation.

Cris Mul

Cris Mul,  partner of Van Leer Energy B.V., is a business developer and supplier of responsible biomass originated from the global forestry industry and shipped to European power, heat and chemical industries.

He holds a master degree in Mechatronics at faculty of Mechanical Engineering of Delft University of Technology and a master degree in Business in Energy Systems of Delft Toptech, School of Executive Education of Delft University of Technology.

Lia Voermans

Lia Voermans is a highly experienced manager who guides companies through disruptive processes. An enterprising innovator, strategic thinker, binding networker, and transition manager. More than 30 years’ extensive experience in leadership with valuable and complex change processes, innovation strategies and builder of triple helix organizations and public-private business consortia. Features a large (inter) national network within business, knowledge, and government environment. An empathic and ambitious professional who likes to work in a multi-stakeholder network on tomorrow’s challenges, developing workable solutions on complex tasks. Has the knowledge and skills in creating new values in an interactive and learning network environment with a diversity of stakeholders. Currently she is Member of the Board of Brightlands Chemelot Campus with Circular Economy as focus area and Managing Director of the Brightlands Circular Space Program.